When you’ve finally decided to sell your home, the process of doing so can be challenging and confusing. Whether it’s going through numerous open houses or waiting around for the right offer (or any offer) to come in, selling sometimes feels like it’ll never happen.
Speed up the process by following some of these real estate expert tips to sell your home faster.
Meet the Expert
- Ron Wysocarski is CEO and broker of Wyse Home Team Realty.
- Jim Olenbush is founder of AustinRealEstate.com and broker of record for the company.
- Ryan Fitzgerald is owner and realtor of Raleigh Realty.
Read the Market
Sellers always want to set the price as high as possible, but pricing it too high can exclude many buyers and leave your home sitting on the market for a long time. A good strategy is to ask your real estate agent for the average market price for your area and then set your home’s asking price about 10% lower. This can pique buyer interest, and you might end up with a bidding war that nets you more than you are asking.
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Offer Incentives
A potential buyer who makes an offer on your home will have it inspected for any damage or issues that might need to be addressed before the sale can be finalized. That has the potential to throw a wrench in closing, and the idea of possible hidden problems can make first-time buyers nervous.
Putting potential buyers at ease is essential for selling. One way to do so is by giving them protection against future surprises. Ron Wysocarski, CEO of Wyse Home Team Realty, suggests adding a year’s sponsorship against damage and repairs.
“You can add some conditions or specifications to reduce the risk, but it’s enough to intrigue the customers who want to save some money on maintenance or have trust issues even after inspection,” he says.
This will help people choose your house over another one at the same price since they have extra assurance, Wysocarski explains. And this isn’t the only kind of incentive you can give.
Jim Olenbush, founder of AustinRealEstate.com, once represented a beautiful home with few offers. He recommended his clients to include their brand-new kitchen appliances as part of the deal, which spiked instant interest.
“The property was off the market in a flash,” Olenbush says.
Sell the Neighborhood
Where your home is located is often just as important, if not moreso, than the home itself. Some areas are so popular that buyers will jump at anything that comes on the market. If you live in a great neighborhood that isn’t necessarily trending, highlight its perks along with your great home.
Instead of a standard open house, make it a party. Invite the neighbors and showcase your vibrant neighborhood with a cook-off or potluck. If your area has any annual events that make it special, recreate them to give potential buyers an idea of how living in that community feels emotionally.
Ryan Fitzgerald, realtor and owner of Raleigh Realty, recommends buyers consider partnering with local businesses for the open house to give a sense of the area’s flavor.
Showcase Eco-Friendly Adaptations
With all the focus on making eco-friendly choices in our lifestyles, showcasing your home’s green features can pay off with more green in your bank account.
“Consider not just the standard solar panels or energy-efficient appliances, but things like gardens that support local flora or rainwater harvesting,” Fitzgerald says. “These features may appeal to some buyers, but they can make all the difference for the right one.”
Take It Online
People are very accustomed to jumping on the internet for just about everything now, so why not open your home to a huge audience of potential buyers all at the same time?
Optimizing your online listing with a wide variety of photos gives people an idea of what your space offers, adds an extra layer to the home viewing experience, and allows buyers to connect with the property at any time. Make it easy for the largest number of interested people to see your home and get a taste of your neighborhood by engaging with local service providers or retailers.
A little creativity and consideration for your target market can make all the difference between a listing that lingers and a popular property that sells quickly. Talk with your real estate professional about what techniques would work best to move you out and onto your new home.
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